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For funds & hospitality groups

A standardized hospitality asset, built to repeat across a portfolio.

Pine is a titled, standardized hospitality asset: Spaces and preconfigured Collections you can deploy across properties, expand in phases, and reposition as the portfolio changes. Delivered and titled, not built on site.1

Standardized & repeatableone model, many sites
Titled, movable assetnot fixed to the land
Phased capitalnot one large build
Build & Price See how it deploys

The old way vs Pine

Adding hospitality inventory usually means a real-estate project.

Ground-up development or acquisition means entitlements, construction, and a long hold before the first dollar of revenue, with capital locked in place. Pine is designed to put standardized, titled inventory on the ground with far less of that project, and keep it flexible after.1

The old way The Pine way
Entitlements, construction, and a long pre-revenue hold
Titled inventory delivered and set in a day
Capital fixed in one property
Capital deployed in phases across properties
Bespoke builds, hard to compare across sites
One standardized product you underwrite the same everywhere
Illiquid, tied to the land
A titled asset with a relocation and resale path

Deploy capital into inventory, not into a construction schedule.

Capital & tax structure

Titled as equipment, not as real property.

Each Pine Space is titled as a movable asset rather than site-built real property. That classification can change how the asset is financed, insured, depreciated, and carried on the balance sheet compared with a permanent building. How it applies depends on your entity, structure, and jurisdiction.

Treat this as a question for your tax and legal advisors. Pine does not provide tax, legal, or investment advice.

Capital efficiency

Deploy capital in phases, closer to the revenue.

A ground-up build locks a large amount of capital in place long before it earns. Pine inventory is delivered finished and can be brought online in phases, so capital goes down closer to when a Space can begin booking. How the numbers work depends on your properties, rates, and financing, so the model lives in Build & Price.

  • Less upfront infrastructure. Onboard tanks or existing utilities instead of ground-up septic, roads, and pads.
  • Phase the capex. Add Spaces as demand and cash flow support them, not all at once.
  • Closer to first revenue. Delivered finished, so less pre-revenue hold than a build.
  • Standard unit economics. The same product tends to underwrite the same way at every site.
Build & Price a deployment

A portfolio-level lever

Move the asset to where the demand is.

Fixed real estate leaves a slow location as a slow location. Because every Pine Space stays titled and towable, capital can follow demand instead of sitting stuck. Shift a Space from a soft property to a strong one, consolidate two locations into one, or chase the season: a Space that serves a northern property through the summer can move to a warmer market for the off-season rather than sit closed. And you do not have to run the move yourself, the Pine team can handle the redeployment, from pickup to set on the new site. Relocation carries transport and placement cost, is not instant, and local placement rules still apply.

  • Follow the season. Move a Space to a warmer market for the off-season instead of leaving it closed.
  • Let Pine handle the move. Our team can manage the redeployment end to end, from pickup to set.
  • Consolidate, expand, or exit. Shift inventory between properties, or resell as a titled asset.

Become a Pine property

Build under a brand people already trust.

For a select group of partners, Pine goes further than product: developing and operating a destination under the Pine name, with the platform, the pricing, and the guest experience that come with it. These are relationship-based partnerships shaped around your property, not a program off a shelf.

Marketing built into the product

Guests book, unlock, order, and come back through Pine's own app. The brand keeps working for the property between stays, with no marketing team of your own.

Discounted Pine Spaces

Partner pricing on every cabin, bath, platform, and walkway you add as the property grows.

Reduced-rate software

The Innkeeper operating platform at a partner rate, running the property from the bookings you already take.

Revenue beyond the nightly rate

The Pine App turns every stay into more than a room charge, with in-stay shop orders, add-ons, and experiences that keep earning after the booking.

First access to the platform

Priority access to Pine's technology, new Spaces, and product releases before they roll out more widely.

Design and layout support

We help shape the property around your land, your guests, and the Pine guest experience.

A real brand, not a badge on a door.

9:41
Pine
A

Good evening, Alex

Evergreen · 240 pts
Your stay

The Studio at Birch Hollow

Night 2 of 3 · Checkout Sun 11:00 AM
Unlock 68°F
The Cabin Shop
The sun is setting, how about a campfire?
Firewood bundle
Seasoned hardwood, kindling included
$12$10 Evergreen
+
S'mores kit
Serves 4, roasting sticks included
$18$15 Evergreen
+
Twinkie
For roasting. Yes, just try it
$3$2 Evergreen
+
Sunset 9:21 Fire ring open Quiet 10 PM
Folded Pine sweatshirts, one white with the Pine mark and one navy with the Pine wordmark Blue Pine rope cap with an embroidered mountain badge

Want to be one of the first Pine-branded properties?

Let's build something together. We take on a few partners at a time so we can be as invested in your success as you are. Start with a conversation, no commitment.

Start a conversation

Owner and operator access

Full visibility, even when someone else runs the day to day.

Innkeeper reads the booking calendars each property already uses, Airbnb, VRBO, Campspot, or a PMS, and runs the physical Spaces from them. It gives owners and operators their own views: your operator runs the day-to-day, and you log in for operations insight and reporting across every property, from anywhere.

  • Owner and operator roles. Your operator runs the day-to-day; you keep your own login.
  • Operations insight at your fingertips. Occupancy, system status, and service history across every property, in one place.
  • Report from anywhere. Portfolio-level reporting, whether or not you are on site.

The hardware is built into every Space. The Innkeeper dashboard is an optional monthly subscription that plugs into the booking tools each property already uses.

Built, delivered, in service

Built in our Michigan shop. Delivered to working properties.

Pine builds physical hospitality assets in our Michigan shop, using real materials and durable assemblies. We test their systems before delivery and support them once they are in service at a property.

Mobile bathhouse in service
Delivered cabin
Finished cabin on a property
Set and lit on the pad

When you deploy Pine, you work with the team that builds it.

For funds & groups

The questions capital partners ask.

How is a Pine Space titled and owned?
Each Space is titled as a movable asset on a steel chassis. You own it outright or finance it, the way you would other titled equipment, rather than holding it as part of the real property.
Can it be financed?
Because each Space is a titled asset rather than site-built construction, it can generally be financed and insured as equipment. Terms depend on your lender, and we can point you to lenders who work with titled units.
How does depreciation or tax treatment work?
Titling a Space as equipment rather than real property can change how it is depreciated and carried compared with a permanent building. How that applies to your entity depends on your structure and jurisdiction, so it is a question for your tax advisor. Pine does not provide tax advice.
Is there a minimum deployment?
No. You can start with a single Space or one Collection and scale from there as demand and capital allow.
Can we standardize across multiple properties?
Yes. The same Spaces, Collections, and Innkeeper operations repeat at each property, so the guest product and the operating model stay consistent as you add locations.
What does repositioning actually cost?
Each move carries transport and placement cost and is not instant, so it is a deliberate decision rather than a free lever. The Pine team can coordinate the redeployment for you, from pickup to set on the new site. The point is that the asset can relocate rather than being stranded in a soft location, and placement rules still vary by jurisdiction.
Is there a resale path?
As titled assets, Spaces can be sold or redeployed rather than written down with the property. Resale value depends on condition, configuration, and market, like any titled asset.
Who operates the properties?
You do, or your operator does. Innkeeper reduces the on-site work, but Pine builds and supplies the assets and the technology. It is not a property manager, and Pine does not run bookable stays.

Model a deployment

See the numbers for your portfolio.

Configure a property or a repeatable Collection and watch the estimate build live. It lands in your inbox with a preliminary price you can take into your own model.

Build & Price
  1. Pine spaces are titled RV assets built on steel chassis and delivered as mobile equipment. Pine is designed to reduce conventional site-built construction, buried infrastructure, and permitting friction; local placement, utility, zoning, and inspection rules vary by jurisdiction · we'll help you check yours before you order.
  2. Pricing shown is preliminary and configuration-dependent. Prices exclude delivery, applicable taxes and fees, and are subject to change. Innkeeper service is billed monthly; plan details are provided in Build & Price.
  3. Wider cabins (Camp and Plus) ship at 10'0" and require a standard oversize load permit in most states; no escort vehicles required on most routes. The Pod ships at 8'0" with no oversize permit. Delivery quoted by destination.